Project Management
I love logistics. I have worked on big and small campaigns for the last decade and if I had to pick one area that never gets tiring, it’s being an integral part of keeping the trains moving. I love a good spreadsheet, timelines and deliverables and excel on keeping things on track or troubleshooting when things get out of whack.
I learned the craft of managing multi-pronged PR and marketing campaigns when I worked on behalf of Microsoft. I feel fortunate that I got to take that experience and marry it with my passion for the food-space to deliver meaningful content or execute events. More recently, I have been an integral part of launching Puffworks’ product(s) from project managing packaging design and printing film, to managing certifications and ensuring the products were FDA compliant. The CPG world is a beast, but having a pulse on several different aspects of the industry has strengthened my ability to be nimble, think through budgets and timelines strategically and manage tight budget(s).
Content Creation
From social media captions to blog copy, I love helping fine-tune ideas into digestible content and love to write. Before taking on any writing or content project, it’s important for me to first understand the brand/company goal(s) so I can better advise on which platform(s) will make the most impact. If I don’t have all the skills I need to make something come to life, I am fortunate that I have built a network of content creators to tap.